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BLUE OAK MEDIA
Industry · Auto dealers

Marketing measured in cars sold, not clicks.

We run marketing for multi-rooftop dealer groups and give them a portal that connects every ad dollar to the CRM: cost per lead by area, units sold by county or parish, close rate by source and by salesperson. Don’t take our word for it — open the live demo and click around.

Quick sign-up, no sales call required. A fictional two-store dealer group with example numbers, refreshed every morning.

Dealer portal overview with chat requests, phone calls, form submissions by store, and Google Ads performance
30 minCRM leads and sales sync into the portal through the day
Per county/parishAd spend, cost per lead, and units sold by where buyers live
Per repClose rate, units, follow-up gaps, and outbound calls
Per storeEvery screen splits by rooftop or rolls up the group
Why it's different

Most dealer agencies stop at the click. We start at the deal.

A typical agency report ends at clicks and "conversions." The dealer finds out whether any of it sold cars at the end of the month — maybe.

We built our platform running real dealer groups across several rooftops. It reads the CRM, the phone system, the ad accounts, and the inventory feed, and lines them up so one question gets one answer: what is this money selling?

You see the same screens we do. No monthly PDF, no waiting for a call to get your numbers.

The platform

Every screen answers one question a dealer actually asks.

01 · Ad Areas

Where are my buyers coming from, and what does each area cost me?

Cost per lead by primary and secondary market, and units sold plotted by the county or parish your buyers actually live in. Find out which zip codes are worth the money.

  • Cost per lead by ad area
  • Units sold by customer county or parish
  • County and parish drill-down
Ad Areas map showing targeted parishes and counties with units sold per parish for a two-store dealer group
02 · Leads and Sales

Which lead sources actually turn into sold cars?

Every lead from every source — website, OEM, third-party sites, chat, phone-ups, walk-ins — pulled from your CRM with sold units and closing rate per source.

  • Closing rate by source
  • Sales vs. service split
  • Updated through the day
Leads and Sales dashboard with total leads, sold units, closing rate, and leads by source
03 · Sales Team

Which salespeople are closing — and which leads are nobody working?

Per-salesperson leads, close rate, units, follow-up gaps, and outbound calls — ranked, so you know who to give the next lead to.

  • Ranked by units sold
  • No-follow-up alerts
  • Outbound calls per rep
Sales team performance with close rate, units sold, top closer, and unworked lead alert
04 · AI Chat & Demand

What are shoppers asking for that I don’t have on the lot?

An AI sales assistant that quotes real units from your feed, captures after-hours leads into the CRM, and shows which vehicles shoppers want that you don’t have.

  • Quotes real inventory
  • Leads straight to the CRM
  • Demand by traffic source
Demand insights showing top searched vehicles by traffic source with in-stock badges
05 · Inventory Intelligence

Which units are priced above the market — and getting old?

Aging buckets, model cohorts, and live competitor price matching for every unit — so you know what’s overpriced before it turns 90 days old.

  • Aging buckets
  • Competitor match
  • Cohort tracker
Inventory insights with aging buckets, cohort tracker, and competitor price breakdown
06 · Ad Spend & Co-op

What did I really get for the ad spend — and did I claim my co-op?

Real conversions per campaign, budget pacing across every agency you use, and OEM co-op funds tracked through to reimbursement.

  • Real conversions by campaign
  • Budget pacing
  • Net after co-op
Campaign performance showing ad spend, real conversions, cost per real conversion, and conversion mix
Also in the portal

And the rest of the dealership’s marketing.

  • Call tracking

    Tracked numbers per source and store, department routing, first-time callers, and recordings.

  • Google Business & reviews

    Listing performance per location, scheduled posts, and review monitoring with drafted replies.

  • Website behavior

    Real sessions with bots removed, friction signals like rage clicks and quick backs, and top pages.

  • Form tracking

    Every website form submission by store and page, including credit apps and trade appraisals.

  • Analytics

    GA4 traffic and conversions in the same date range as everything else.

  • Number directory

    Every tracking and store number in one place, so nothing rings to a dead line.

How it works

Live in weeks, not quarters.

  1. 01

    Connect the systems

    CRM, ad accounts, call tracking, phone system, inventory feed, and Google Business. We do the plumbing.

  2. 02

    Map the stores and markets

    Rooftops, brands, primary and secondary ad areas, and co-op programs are set up per store.

  3. 03

    Run the marketing

    Our team runs Google, Meta, chat, and content against the numbers in the portal — not against impressions.

  4. 04

    Review it together

    Monthly reviews start from your sold units and close rates, then work backwards to where the money goes next.

Live demo

Spend five minutes in it before you spend twenty with us.

Every module our dealer clients use, loaded with a fictional Toyota and Ford store. Read-only, so click anything.

Open the live demo

Ready to put a marketing + technology team behind your business?

20-minute intro call. We'll tell you what we'd build first.

Free evaluation

Schedule a free growth evaluation

Tell us where you're trying to grow. We'll look at your site, ads, local presence, and automation gaps before we talk.

No sales deck. Just the first three moves we would make.