Every ad dollar, every co-op dollar, on one page.
Google’s "conversions" include soft actions that never become customers. We count real ones — calls, form submits, store visits, direction requests — and show cost per real conversion by campaign. Then we pace the monthly budget across every agency you use and track OEM co-op from eligible spend to the reimbursement check.
Quick sign-up, then click anything. It's a fictional dealer group with example numbers.
Reported conversions aren’t customers. Unclaimed co-op is lost money.
Platform dashboards count page views and clicks as conversions. Budgets drift across agencies nobody reconciles. And co-op funds expire because nobody assembled the claim packet.
Spend you can defend to the dealer principal.
Real conversions by campaign
Calls from ads, website calls, forms, store visits, and directions — with cost per real conversion next to Google’s own number.
Budget pacing
Monthly budget, projected spend, and pace for every campaign — including spend with other agencies.
Net after co-op
Projected spend minus co-op-eligible dollars, so you see the true cost to the store.
Co-op funds
Available OEM co-op by brand with program terms, reimbursement rate, and expiration.
Claim packets
Monthly reimbursement packets per manufacturer with the ad statement and supporting reports, tracked from filed to reimbursed.
Call value to Google
Tracked calls are scored and sent back to Google Ads so bidding optimizes for buyers, not dialers.
See it with real-looking numbers.
Don't take the screenshots' word for it.
Bayou Ridge Auto Group is a fictional two-store Toyota and Ford group running on the same portal our dealer clients use. The numbers refresh every morning. Change the date range, switch stores, open any lead.
What dealers ask us.
- Can you track spend from other agencies?
- Yes. Budget lines can be added for any vendor so pacing reflects your whole marketing budget.
- Which co-op programs?
- Any OEM program with digital co-op. We assemble the monthly claim packet for each manufacturer.
Everything else a dealer gets.
- Ad AreasCost per lead by primary and secondary market, and units sold plotted by the county or parish your buyers actually live in. Find out which zip codes are worth the money.See how it works
- Leads and SalesEvery lead from every source — website, OEM, third-party sites, chat, phone-ups, walk-ins — pulled from your CRM with sold units and closing rate per source.See how it works
- Sales TeamPer-salesperson leads, close rate, units, follow-up gaps, and outbound calls — ranked, so you know who to give the next lead to.See how it works
- AI Chat & DemandAn AI sales assistant that quotes real units from your feed, captures after-hours leads into the CRM, and shows which vehicles shoppers want that you don’t have.See how it works
- Inventory IntelligenceAging buckets, model cohorts, and live competitor price matching for every unit — so you know what’s overpriced before it turns 90 days old.See how it works
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.