Lead counts are vanity. Close rate per source isn’t.
We pull every lead out of your CRM — website, OEM routers, CarGurus, Cars.com, Facebook Marketplace, chat, phone-ups, walk-ins — and line it up against what actually sold. You see the closing rate of every source, side by side, updated through the day.
Quick sign-up, then click anything. It's a fictional dealer group with example numbers.
Every vendor says their leads are the good ones.
Third-party sites, OEM programs, and your own agency all report lead volume. None of them report how many of those leads bought a car — because none of them can see your CRM.
So you renew the source with the biggest number instead of the one that sells.
Every source, scored on sold units.
Closing rate by source
Leads, share, sold, and close rate for every source with a lead in range — OEM, third-party, website, chat, phone, walk-in.
Sales vs. service split
Service and parts leads are tagged automatically and kept out of the sales close rate so the number means what it says.
Updated through the day
Leads sync from the CRM every 30 minutes, with a full re-read every morning — not a month-end export.
Texts and chats land in the CRM
Tracked-number text messages and chatbot leads are pushed into your CRM as real leads, so nothing lives in a side inbox.
Honest about DMS lag
Recent sold units are flagged as pending until the DMS catches up, so a slow week doesn’t look like a bad one.
Customer profiles
Chats, calls, and forms from the same person are stitched into one profile, with out-of-stock vehicle requests tracked until they’re filled.
See it with real-looking numbers.
Don't take the screenshots' word for it.
Bayou Ridge Auto Group is a fictional two-store Toyota and Ford group running on the same portal our dealer clients use. The numbers refresh every morning. Change the date range, switch stores, open any lead.
What dealers ask us.
- Which CRMs do you connect?
- We run eLeads in production today, including sold units and rep activity. Other CRMs are connected per client — ask us about yours on the call.
- How is closing rate calculated?
- Sales leads in the date range that have a sold deal attached, divided by all sales leads in that range. Service and parts leads are excluded.
- Do my salespeople have to do anything differently?
- No. If they work leads in the CRM the way they do now, the portal picks it up.
Everything else a dealer gets.
- Ad AreasCost per lead by primary and secondary market, and units sold plotted by the county or parish your buyers actually live in. Find out which zip codes are worth the money.See how it works
- Sales TeamPer-salesperson leads, close rate, units, follow-up gaps, and outbound calls — ranked, so you know who to give the next lead to.See how it works
- AI Chat & DemandAn AI sales assistant that quotes real units from your feed, captures after-hours leads into the CRM, and shows which vehicles shoppers want that you don’t have.See how it works
- Inventory IntelligenceAging buckets, model cohorts, and live competitor price matching for every unit — so you know what’s overpriced before it turns 90 days old.See how it works
- Ad Spend & Co-opReal conversions per campaign, budget pacing across every agency you use, and OEM co-op funds tracked through to reimbursement.See how it works
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.