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BLUE OAK MEDIA
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Auto dealers · Ad Areas

Stop guessing which towns are worth the ad money.

Ad Areas puts your live campaign targeting, cost per lead by area, and units sold by customer home county or parish on one map. When a parish 40 miles out sells as many cars as the one next door at twice the CPL, you see it — and you can test a new footprint before spending a dollar on it.

Quick sign-up, then click anything. It's a fictional dealer group with example numbers.

Ad Areas map showing targeted parishes and counties with units sold per parish for a two-store dealer group
The problem

Your agency reports a radius. Your buyers live in counties and parishes.

Most dealer ad reports stop at "the campaign targets 30 miles around the store." Nobody connects where the ads ran to where the cars were sold — so the budget never moves.

Primary markets get starved because a cheap secondary area pads the lead count. Distant towns that quietly buy trucks every month get cut because nobody looked at the deal jackets.

What you get

One map for spend, leads, and sold units.

  • Cost per lead by ad area

    Spend, clicks, leads, calls, and CPL for every area — primary vs. secondary for each store — with 30- and 90-day views and a weekly trend.

  • Units sold by customer county or parish

    Sold units from your CRM, placed by the buyer’s home address and overlaid on the targeting map. Your real trade area, not the one in the campaign settings.

  • County and parish drill-down

    Tap any county or parish: units sold, active campaigns, ad views, clicks, spend, and blended CPL for people physically located there — plus 12 months of sales history.

  • Live targeting, auto-synced

    The map reads targeting straight from your live campaigns every day, so what you see is what is actually running.

  • What-if footprints

    Duplicate the live map, add or drop counties or parishes, and see population covered before you change a single campaign.

  • Per-store or combined

    Flip between rooftops or view the whole group. Overlapping markets between stores become obvious.

Inside the portal

See it with real-looking numbers.

Parish drill-down with units sold, ad views, spend, blended cost per lead, and a campaign table for one parish
Parish view: 28 units sold to residents, $2,280 in ad spend, $19 blended cost per lead — and which campaigns reached them.
Cost per lead by ad area table comparing primary and secondary markets for two stores
Cost per lead by ad area: each store’s primary market against its secondary ring.
Live demo

Don't take the screenshots' word for it.

Bayou Ridge Auto Group is a fictional two-store Toyota and Ford group running on the same portal our dealer clients use. The numbers refresh every morning. Change the date range, switch stores, open any lead.

Open Ad Areas in the live demo
Questions

What dealers ask us.

Where does the sales data come from?
Your CRM. We sync sold units and the buyer’s address (we run this on eLeads today and connect others on request), then geocode to county or parish. Nobody keys anything in.
Is "leads" here the same as CRM leads?
Ad Areas uses Google Ads conversions (calls and forms) so it can be split by location. CRM leads and close rate live on the Leads and Sales page. We label both so they’re never confused.
Does it work with Meta ads?
Meta only reports location at the DMA level, so Meta spend shows at the market level. Google Ads gets full county and parish detail.

Ready to put a marketing + technology team behind your business?

20-minute intro call. We'll tell you what we'd build first.

Free evaluation

Schedule a free growth evaluation

Tell us where you're trying to grow. We'll look at your site, ads, local presence, and automation gaps before we talk.

No sales deck. Just the first three moves we would make.