Every ad dollar on one page.
Google’s "conversions" include soft actions that never become customers. We count real ones — calls from ads, inspection bookings, form submits, direction requests — and show cost per real conversion by campaign. Then we pace the monthly budget across Google, Meta, LSA, and anyone else you pay.
Quick sign-up, then click anything. It's a fictional roofing company with example numbers.
Reported conversions aren’t homeowners.
Platform dashboards count page views and button clicks as conversions. Storm spend, LSA, and lead vendors all bill separately, and nobody adds them up until the month is over.
Spend you can defend to yourself.
Real conversions by campaign
Calls from ads, inspection bookings, website calls, forms, and directions — with cost per real conversion beside Google’s number.
Budget pacing
Monthly budget, projected spend, and pace for every campaign and vendor, including storm runs.
Storm spend separated
Storm campaigns are tracked on their own so a hail week doesn’t hide how the base campaigns are doing.
Every channel
Google Search, Local Services Ads, Meta, Demand Gen, and outside vendors on one budget.
See it with real-looking numbers.
Don't take the screenshots' word for it.
Magnolia Crest Roofing & Restoration is a fictional two-office roofer running on the same portal our home-services clients use. The numbers refresh every morning. Change the date range, switch offices, open any storm.
What roofers ask us.
- Can you track spend with other vendors?
- Yes. Budget lines can be added for any vendor so pacing reflects your whole marketing budget.
Everything else a roofer gets.
- Storm ResponseWhen the National Weather Service issues a hail, wind, or tornado alert in your service area, Google and Meta storm campaigns are drafted in minutes and go live when you tap approve.See how it works
- Jobs & RevenueEvery lead pulled from your roofing CRM and lined up against approved jobs and contracted revenue, so each lead source is judged on signed work, not form fills.See how it works
- Ad AreasCost per lead by primary and secondary market, and jobs plotted by the parish or county your customers live in. Find out which towns are worth the ad money.See how it works
- LSA & Call TrackingLocal Services Ads leads, charged-lead cost, and credit-back disputes next to every tracked call — with call summaries sorted into estimates, repairs, and insurance claims.See how it works
- Reviews & Google BusinessReviews across every office in one place, drafted replies, and Google Business listing performance — calls, direction requests, and searches — per location.See how it works
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.