01
Jobs and revenue by lead source
Leads from your CRM or field-service software lined up against booked jobs and revenue, so Google, LSA, referrals, and lead vendors are judged on paid work.
Open it in the live demo →
← Home Services
Home services · Pool & Spa
The first hot weekend fills the calendar. Be booked before it.
Pool demand starts with the first hot week and the opening rush. We run seasonal campaigns for service and repair, keep new builds and remodels as their own high-value pipeline, and aim recurring service ads at the neighborhoods on your routes.
Demand signals
When pool calls spike.
- First hot week
Opening, green-to-clean, and equipment repair campaigns when the forecast heats up.
- After storms
Cleanup and equipment damage ads aimed at the hit areas.
- Late winter
New build and remodel campaigns while homeowners plan for summer.
- Fall
Closing, heater, and off-season maintenance offers.
Weather triggers run on National Weather Service alerts for your service area. Campaigns are drafted automatically and only go live when you approve them.
What we run
What we run for pool companies.
Seasonal search
Service and repair campaigns that ramp and taper with the season.
New builds and remodels
Separate campaigns and pages for builds, resurfacing, and outdoor living.
Recurring service
Weekly service offers aimed at the neighborhoods on your routes.
Meta campaigns
Finished-project photos and video on Facebook and Instagram.
Local SEO
Google Business Profile and service-area pages for every town you serve.
Reviews
Review requests after builds and on service accounts, with drafted replies.
Reported by service line
Every job type gets its own numbers.
Leads, booked jobs, and cost per lead are split by the work you actually sell, so the budget goes to the jobs that pay.
- Weekly service
- Openings & closings
- Equipment repair
- Green-to-clean
- Resurfacing
- New builds
- Spas
- Heaters
The portal
What a pool & spa company sees in the portal.
Shown with Magnolia Crest Roofing & Restoration, the fictional roofing company in our live demo. Every trade gets the same screens, set up around its own service lines.
02
Cost per lead by town
Ad spend, cost per lead, and jobs by the parish or county your customers live in. Cut the zip codes that call but never book.
Open it in the live demo →
03
Local Services Ads and every call
Charged LSA leads, disputes, and credits back, plus every tracked call by source with a summary of what the caller needed.
Open it in the live demo →
04
Reviews on autopilot
Finished jobs trigger review requests. New reviews land with a drafted reply waiting for your approval.
Open it in the live demo →
05
Spend and budget pacing
Every channel and vendor on one page: what you spent, what it produced, and whether the month is on pace.
Open it in the live demo →
Questions
What pool & spa companies ask us.
- Can you track new builds separately from service?
- Yes. Build and remodel leads run in their own campaigns and are reported apart from service and repair.
- Do you change budgets with the season?
- Yes. Spend ramps ahead of the hot season and drops in the off months, with build campaigns in late winter.
Live demo
Click around the portal before you call us.
The demo is Magnolia Crest Roofing & Restoration, a fictional roofer with example numbers. A pool & spa company gets the same screens, set up around its own service lines.
Other trades
We run the whole house.
- RoofingHail · High wind · Tornado warningsView
- PlumbingHard freeze · Flooding · Emergency callsView
- HVACExcessive heat · Cold snaps · Tune-up seasonView
- ElectricalTropical storms · Outages · EV chargersView
- Landscaping & LawnSpring green-up · Drought · Fall cleanupView
- Pest ControlSwarm season · Heavy rain · Cold snapsView
- Garage DoorsCold snaps · Storms · Same-day repairsView
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.