01
Jobs and revenue by lead source
Leads from your CRM or field-service software lined up against booked jobs and revenue, so Google, LSA, referrals, and lead vendors are judged on paid work.
Open it in the live demo →
← Home Services
Home services · Pest Control
Termites swarm in spring. So should your ads.
Pest calls follow the season: termite swarms in spring, mosquitoes after the rain, rodents with the first cold nights. We run campaigns on that calendar and measure them on recurring plans, which is where pest control companies actually make money.
Demand signals
When pest calls spike.
- Termite swarm season
Inspection and treatment campaigns in the weeks swarms hit your area.
- Heavy rain and heat
Mosquito and ant campaigns when the forecast turns wet and warm.
- First cold nights
Rodent exclusion ads as temperatures drop.
- Home sales
WDI and termite letter campaigns for buyers, sellers, and agents.
Weather triggers run on National Weather Service alerts for your service area. Campaigns are drafted automatically and only go live when you approve them.
What we run
What we run for pest control.
Local Services Ads
Managed weekly, with bad leads disputed for credit.
Seasonal search
Termite, mosquito, and rodent campaigns that ramp with the season.
Recurring plans
Offers built to sell quarterly and annual plans, not just one-time sprays.
Call tracking and scoring
Every call tied to its source and scored, so plan sign-ups are visible.
Local SEO
Google Business Profile and service-area pages for every town you serve.
Reviews
Review requests after service, with drafted replies for your approval.
Reported by service line
Every job type gets its own numbers.
Leads, booked jobs, and cost per lead are split by the work you actually sell, so the budget goes to the jobs that pay.
- Termite
- General pest plans
- Mosquito
- Rodent
- Bed bugs
- Wildlife
- WDI inspections
- Commercial
The portal
What a pest control company sees in the portal.
Shown with Magnolia Crest Roofing & Restoration, the fictional roofing company in our live demo. Every trade gets the same screens, set up around its own service lines.
02
Cost per lead by town
Ad spend, cost per lead, and jobs by the parish or county your customers live in. Cut the zip codes that call but never book.
Open it in the live demo →
03
Local Services Ads and every call
Charged LSA leads, disputes, and credits back, plus every tracked call by source with a summary of what the caller needed.
Open it in the live demo →
04
Reviews on autopilot
Finished jobs trigger review requests. New reviews land with a drafted reply waiting for your approval.
Open it in the live demo →
05
Spend and budget pacing
Every channel and vendor on one page: what you spent, what it produced, and whether the month is on pace.
Open it in the live demo →
Questions
What pest control companies ask us.
- Can you measure recurring plan sign-ups?
- Yes, when your CRM or field-service software records the plan. We connect it so plan revenue shows up by lead source.
- Do you change budgets with the season?
- Yes. Budgets ramp into swarm and mosquito season and taper in the slow months.
Live demo
Click around the portal before you call us.
The demo is Magnolia Crest Roofing & Restoration, a fictional roofer with example numbers. A pest control company gets the same screens, set up around its own service lines.
Other trades
We run the whole house.
- RoofingHail · High wind · Tornado warningsView
- PlumbingHard freeze · Flooding · Emergency callsView
- HVACExcessive heat · Cold snaps · Tune-up seasonView
- ElectricalTropical storms · Outages · EV chargersView
- Landscaping & LawnSpring green-up · Drought · Fall cleanupView
- Garage DoorsCold snaps · Storms · Same-day repairsView
- Pool & SpaFirst hot week · Opening season · Storm cleanupView
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.