01
Jobs and revenue by lead source
Leads from your CRM or field-service software lined up against booked jobs and revenue, so Google, LSA, referrals, and lead vendors are judged on paid work.
Open it in the live demo →
← Home Services
Home services · HVAC
The first 95° day fills your board. Be on it before it gets here.
HVAC demand follows the thermometer. We line campaigns up with heat advisories and cold snaps, push tune-ups and maintenance plans in the shoulder seasons, and keep $10,000 system replacements apart from $89 service calls so each one gets the budget it deserves.
Demand signals
When HVAC calls spike.
- Heat advisories
No-cool and AC repair campaigns drafted for the area under a heat advisory or excessive heat warning.
- Cold snaps
No-heat and furnace repair ads ready when the first hard freeze is forecast.
- Shoulder seasons
Tune-up and maintenance-plan pushes in spring and fall, when crews have room on the board.
- Aging systems
Replacement and financing campaigns aimed at the neighborhoods where systems are 12–15 years old.
Weather triggers run on National Weather Service alerts for your service area. Campaigns are drafted automatically and only go live when you approve them.
What we run
What we run for HVAC companies.
Local Services Ads
Managed weekly, with bad leads disputed for credit.
Repair vs. replacement
Separate campaigns, budgets, and landing pages for repair calls and system replacements.
Financing offers
Replacement ads that lead with monthly payments, tracked through to approved financing.
Maintenance plans
Campaigns that sell plans in the slow months to keep techs busy year-round.
Meta campaigns
Seasonal offers and replacement financing on Facebook and Instagram.
Reviews
Review requests after every visit, with drafted replies for your approval.
Reported by service line
Every job type gets its own numbers.
Leads, booked jobs, and cost per lead are split by the work you actually sell, so the budget goes to the jobs that pay.
- AC repair
- Heating repair
- System replacement
- Tune-ups
- Maintenance plans
- Ductwork
- Indoor air quality
- Mini-splits
The portal
What a hvac company sees in the portal.
Shown with Magnolia Crest Roofing & Restoration, the fictional roofing company in our live demo. Every trade gets the same screens, set up around its own service lines.
02
Cost per lead by town
Ad spend, cost per lead, and jobs by the parish or county your customers live in. Cut the zip codes that call but never book.
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03
Local Services Ads and every call
Charged LSA leads, disputes, and credits back, plus every tracked call by source with a summary of what the caller needed.
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04
Reviews on autopilot
Finished jobs trigger review requests. New reviews land with a drafted reply waiting for your approval.
Open it in the live demo →
05
Spend and budget pacing
Every channel and vendor on one page: what you spent, what it produced, and whether the month is on pace.
Open it in the live demo →
Questions
What hvac companies ask us.
- Can you track replacements separately?
- Yes. Replacement leads, quotes, and sold systems are reported apart from repair and maintenance calls.
- What happens in the slow season?
- We shift budget toward tune-ups and maintenance plans, and cut spend on terms that only convert in peak season.
Live demo
Click around the portal before you call us.
The demo is Magnolia Crest Roofing & Restoration, a fictional roofer with example numbers. A hvac company gets the same screens, set up around its own service lines.
Other trades
We run the whole house.
- RoofingHail · High wind · Tornado warningsView
- PlumbingHard freeze · Flooding · Emergency callsView
- ElectricalTropical storms · Outages · EV chargersView
- Landscaping & LawnSpring green-up · Drought · Fall cleanupView
- Pest ControlSwarm season · Heavy rain · Cold snapsView
- Garage DoorsCold snaps · Storms · Same-day repairsView
- Pool & SpaFirst hot week · Opening season · Storm cleanupView
Ready to put a marketing + technology team behind your business?
20-minute intro call. We'll tell you what we'd build first.