<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Blue Oak Media — Insights</title><description>Notes from the build: what we&apos;re shipping, what we&apos;re learning, and the campaigns we&apos;ve been running.</description><link>https://blueoakmedia.com/</link><language>en-us</language><item><title>Google Vehicle Ads for powersports dealers</title><link>https://blueoakmedia.com/blog/google-vehicle-ads-powersports/</link><guid isPermaLink="true">https://blueoakmedia.com/blog/google-vehicle-ads-powersports/</guid><description>Why vehicle listing ads are the highest-leverage move a multi-rooftop dealer can make — and the feed problems that stop most dealers from ever launching them.</description><pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate><category>Powersports</category></item><item><title>Storm-triggered ad launches for roofing and home services</title><link>https://blueoakmedia.com/blog/storm-triggered-ads/</link><guid isPermaLink="true">https://blueoakmedia.com/blog/storm-triggered-ads/</guid><description>The window between a storm and homeowners searching is measured in hours. Here is how we automate campaign launch against severe weather, and the parts of it that go wrong.</description><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate><category>Home Services</category></item><item><title>The dealership chatbot that can actually see your inventory</title><link>https://blueoakmedia.com/blog/dealership-ai-chatbot-lead-response/</link><guid isPermaLink="true">https://blueoakmedia.com/blog/dealership-ai-chatbot-lead-response/</guid><description>Why the generic website chat widget is just a slower contact form, and what it takes to build a dealership chatbot that answers real inventory questions at 9pm on a Saturday.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate><category>Powersports</category></item><item><title>Custom AI tools for local business: what it actually means</title><link>https://blueoakmedia.com/blog/custom-ai-tools-for-local-business/</link><guid isPermaLink="true">https://blueoakmedia.com/blog/custom-ai-tools-for-local-business/</guid><description>Most businesses need workflow automation with a model in the middle and get sold a ChatGPT wrapper at custom-software prices. Here is how to tell the difference.</description><pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate><category>AI &amp; Automation</category></item><item><title>Answer Engine Optimization for local businesses</title><link>https://blueoakmedia.com/blog/answer-engine-optimization-local-business/</link><guid isPermaLink="true">https://blueoakmedia.com/blog/answer-engine-optimization-local-business/</guid><description>A practical read on answer engine optimization for local businesses: what genuinely changed, what local SEO fundamentals still carry the load, and how to measure something with no rank tracker.</description><pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate><category>Search</category></item></channel></rss>